Alfa Romeo Launches Arcade Style MiTo Racing Game

As part of a new UK market promotional campaign for the new MiTo sport hatch, Alfa Romeo has launched a new online racing game that allows users to drive the subcompact model at 10 different venues on 10 different web sites. While we can't say that we were impressed by the arcade-style game, you might want to take a shot at it as Alfa is offering several prizes, including a new MiTo worth near £12,000 for those that score the best overall time.

Over the nine week duration of the promotion, top racers will be eligible to win one of 90 iPod touch units or one of 180 iPod nanos, while at the end of each week, those that reach the top of the national leaderboard will receive a Nintendo Wii. The ultimate prize is of course the brand-new Alfa MiTo 1.4 16V Lusso which cost £11,936 in the UK.